KidsMatter is a mental health promotion, prevention and early intervention initiative set in primary schools and in early childhood education and care (ECEC) services – like preschools, kindergartens and day care centres. 
 
KidsMatter is a framework that helps these places put evidence-based strategies in place to support the mental health needs of their community. 
 
It was developed by experts in mental health, education and early childhood in response to troubling figures relating to children’s mental health and the growing national call for action.  
 
KidsMatter sits under Australia’s National Mental Health Plan, which promotes a population-level approach to mental health and emphasises the need for cross-sectoral linkages. KidsMatter seeks to partner with education, early childhood, and health and community sectors to optimise children’s mental health and wellbeing holistically and early in life.